Getting something new and useful, without spending a dime, rates with me. And if a vendor or merchant is smart, it will rate for them too.
After all, the word "FREE" invokes a desire in me that an unfamiliar product's features and benefits rarely will. And if I like what I try, the vendor wins a customer who would have otherwise ignored an advertisement.
Want to see how this works for you? I found an offer for a free sample of Aveda shampoo on the web today. They ship it free of charge and, though they request that you fill out a survey, but it's not required, which turns me on even more.
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